Chief Executive Officer, Censof Maal Sdn Bhd
Shadhana Sekaran, as the Chief Executive Officer of Censof Maal Sdn Bhd, brings a profound legacy and passion for the insurance industry, rooted deeply in her familial background. Growing up in a household immersed in insurance discussions, she embarked on her journey early, starting as an Insurance Agent at just 19 while pursuing her degree. With over 21 years of industry experience and recognised as a multiple-time Million Dollar Round Table producer, Shadhana specialises in a wide spectrum of insurance services, including Legacy Planning, Business Succession and Medical
Insurance, among others. Her commitment to excellence is evident in her personal approach to client service, spanning four generations of loyal clients since 1975 under Syabs Sdn Bhd.
Beyond client service, Shadhana has dedicated herself to community welfare through her CSR initiatives, facilitating claims processing for those in need since 2003. Her dedication extends to innovation within the industry, having pioneered a fintech platform aimed at simplifying insurance comparison and purchasing. Inspired by her tenure in the UK’s insurance sector, she foresaw the need for such technology in Malaysia, where consumers can now compare and purchase insurance directly via mobile phones, ensuring immediate access and tailored choices.
Looking ahead, Shadhana is poised to expand InsureKU’s reach by collaborating with more insurers on their fintech platform. Her vision includes empowering individuals and businesses alike to achieve their financial goals through meticulously designed insurance solutions. Her leadership extends beyond the corporate realm, where she has held impactful roles such as Vice President of Soroptimist International Club of Sentul and Chairman of Domestic Trade at the Kuala Lumpur and Selangor Indian Chamber of Commerce and Industry Malaysia. These roles underscore her commitment to empowering women, advocating for community welfare and driving strategic initiatives within the industry.
Educated at Northumbria University with a degree in International Business Administration, Shadhana combines academic rigour with practical industry expertise, steering insureKU towards greater innovation and customer-centricity in Malaysia’s insurance landscape. Her tenure as CEO since January 2024 has been marked by transformative advancements, setting a precedent for seamless insurance solutions and customer satisfaction
57 years old, Malaysian