Zulkifli Ghairi

Zulkifli Ghairi is the co-founder and CEO of Cognitive Consulting Sdn. Bhd., a leading Malaysian enterprise automation solution provider. He founded Cognitive Consulting in 2017 with the vision of helping enterprises enhance efficiency by embracing Robotic Process Automation (RPA) and AI technologies. Under his leadership, the company has made significant strides in revolutionising the way businesses operate.

With a professional career spanning multiple industries, Zulkifli brings a wealth of experience in Enterprise Resource Planning, IT Management, Project Management and Operational Support Systems/Business Support Systems. His expertise extends to Business Process Improvement, Sales Management, Account Management and IT Consulting, including Strategic IT Planning and Systems Development. His industry experience covers Telecommunications, Government, Financial Services, Construction, Oil C Gas and Utilities, showcasing his versatility and comprehensive understanding of various sectors.

Prior to founding Cognitive Consulting, Zulkifli served as the Head of Public Sector and Key Accounts at SAP Malaysia. In this role, he managed a team of Account Managers and Solution Specialists, driving engagement with key partners and developing strategic partnerships with major telecommunications operators. He was instrumental in leveraging new technologies such as S/4Hana, SAP Cloud Platform, Ariba, Success Factors, Concur and Leonardo to drive revenue growth and business innovation.

Zulkifli’s extensive experience also includes over five years at Oracle, where he held several key positions, including Head of Public Sector business in Oracle Technology, Sales Director of Primavera and Oracle Communications and Country Manager of CA Malaysia. His strategic leadership and ability to secure large deals in the telecommunications sector have been pivotal in his career, underscoring his capacity to drive business success and foster technological advancement.